Incredibly common, very easy to do, and still very illegal. Most people who illegally download, wouldn't mug anyone, of shoplift, so why do they consider it OK to steal music and films etc? I think that the simple answer is, why not? The advertising companies begging that we help stop it are begging on behalf of one of the world's biggest businesses. It's as if people if the track that they just 'stole' lost the multi-billionaire artist 70p.
The above link is to a site highighting the changes that are being made.
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